Parents might see the movies as underhanded advertising. But Mattel, which has sold nearly 27 million Barbie films worldwide since 2001, doesn't agree. "Kids see through that," says Rob Hudnut, vice president of entertainment development. "We're trying to fill a void in the education system in teaching kids about the arts."
Line by line adjustment for reality:
"might see the movies as underhanded advertising." How about, "view this junk as blatant target-directed advertising with lousy production values?" A little more accurate that way.
"But Mattel doesn't agree." Let's try, "Mattel makes money hand over fist so they don't care."
"Kids see through that." Hmm. "Kids are very suggestible and want most things they see advertised, so they'll bug their parents for our toys."
"...fill a void in the education system in teaching kids about the arts." This is where my head starts spinning. I just can't see a way to alter that for truth. I wonder if he could keep a straight face while saying it? Did his nose grow? You're off Santa's 'nice' list for this year, Rob Hudnut. Do us parents a favor and make the next DVD release straight-to-landfill.
I can't f*ckin' believe he said that.