Smaller Labels = More Trees
We could write more on a bigger label, but saving trees is important. By keeping it short, we've saved almost 10 million lbs. of paper per year in the U. S. - that's about 30,000 trees.
Never mind that the product is essentially tap water in a non-biodegradable petrolium-based container that's been transported in deisel-chugging trucks across the country! What's important is that they use fewer trees!